§31-17-10. Advertising requirements.
It shall be unlawful and an unfair trade practice for any
person to cause to be placed before the public in this state,
directly or indirectly, any false, misleading or deceptive
advertising matter pertaining to primary or subordinate mortgage
loans or the availability thereof: Provided, That this section
shall not apply to the owner, publisher, operator or employees of
any publication or radio or television station which disseminates
such advertising matter without actual knowledge of the false or
misleading character thereof.