WVC 33 - 3 - 12
§33-3-12. Deceptive, misleading or conflicting names of insurers.
No insurer shall be licensed to transact insurance in West
Virginia which has or uses a name so similar to that of any
insurer already so licensed as to cause uncertainty or confusion
or which tends to deceive or mislead as to the type of
organization of the insurer; except that in case of conflict of
names between two insurers the commissioner may permit or require
the newly licensed insurer to use in West Virginia such
supplementation or modification of its name as is reasonably
necessary to avoid such conflict.